Backlink and SEO guides
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Infographic Link Building: Visual Content That Still Earns Links
The infographic boom faded, but good visual content still earns links. The difference now is that it has to show something people genuinely want to cite.
Link BuildingForum and Community Links: Earning Mentions by Being Genuinely Helpful
Forums and communities can send highly targeted visitors and the occasional link. The ones that work come from helping people, not dropping URLs.
Link BuildingProfile and Directory Backlinks: Which Ones Are Worth Creating
A handful of profile and directory links are basic hygiene for any business. Thousands of them are a waste. Here is how to tell which is which.
Link BuildingWeb 2.0 Backlinks: What They Are, How People Use Them and Their Limits
Web 2.0 backlinks come from free blog and content platforms you control. They are easy to make and easy to get wrong. Here is what they can and cannot do.
Link BuildingNiche Edits Explained: What Link Insertions Are and the Risks Involved
Niche edits add your link to an article that already exists. They are popular because they are fast, and risky for the same reasons. Here is how they work and what to watch for.
Link BuildingTurning Unlinked Brand Mentions Into Links
People already writing about you are the easiest people to ask for a link. Here is how to find unlinked mentions and convert the ones that matter.
Link BuildingEarning Links From Journalist Requests: How to Answer Reporters and Get Quoted
Reporters post requests for expert comment every day. Answering the right ones quickly and well can earn you quotes, mentions and links from publications you could not pitch cold.
Link BuildingResource Page Link Building: Getting Listed on Curated Link Pages
Resource pages exist to link out. If you have a genuinely useful page, getting added to the right lists is one of the more straightforward link wins available.
Link BuildingDigital PR for Links: Getting Coverage That Comes With Backlinks
Digital PR earns links from news sites by giving journalists a story worth covering. It is harder than guest posting, but the links are the kind money cannot easily buy.
Link BuildingThe Skyscraper Technique: When It Works, When It Doesn't, and How to Do It Properly
Find a well-linked page, make something better, ask the linkers to switch. Simple on paper, but most attempts fail because 'better' means longer. Here is what actually makes it work.
Link BuildingBroken Link Building: Find Dead Links and Offer Your Page as the Fix
Every niche is full of links pointing to pages that no longer exist. Broken link building turns that decay into an opening for your own content.
Link BuildingGuest Posting Guide: How to Find, Pitch and Write Posts That Earn Real Links
Guest posting still works when the site has real readers and your post earns its place. Here is how to pick targets, pitch, write and place a link without wasting months.
Frequently asked questions
Who are these guides for?
Site owners, bloggers, freelancers and agency staff who want plain explanations of backlinks and SEO. Each guide ends with steps you can take right away.
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