Technical SEO
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Log File Analysis for SEO: Seeing Exactly What Googlebot Crawls
Server logs record every request Googlebot makes. For larger sites, they're the clearest evidence of where crawling goes and where it doesn't.
Technical SEOGoogle Search Console Guide: The Reports That Matter
Search Console is the only place Google tells you directly how it sees your site. These are the reports worth checking and what to do with them.
Technical SEOSite Architecture for SEO: Structuring Pages So They Get Found
Good site architecture makes it obvious, to users and to Google, which pages matter and how they relate. Here's how to plan it.
Technical SEOHreflang Guide: Setting Up Language and Country Targeting
Hreflang tells Google which language or regional version of a page to show each searcher. It's simple in principle and fiddly in practice.
Technical SEOJavaScript SEO: How Google Handles JS Sites and What to Fix
Google can render JavaScript, but that doesn't mean every JS site gets indexed well. Here's what changes when content depends on scripts.
Technical SEOFixing 404 Errors: Which Ones Matter and What to Do
Most 404s are harmless. The ones worth fixing are pages that had links, traffic or internal links pointing at them.
Technical SEO301 vs 302 Redirects: Which One to Use and When
A 301 says a page has moved for good, a 302 says it's away for now. Pick based on intent and Google will usually follow your lead.
Technical SEOHTTPS and SEO: Why It Matters and How to Migrate Cleanly
HTTPS is a light ranking signal but a heavy trust signal. Here's how to move to it without breaking redirects, links or Search Console data.
Technical SEOCrawl Budget: When It Matters and How to Manage It
Crawl budget only becomes a real issue on large or fast-changing sites. Here's how to tell if it affects you, and what to do if it does.
Technical SEOMobile-First Indexing: What It Means and What to Check
Google uses the mobile version of your site for indexing and ranking. If content or links are missing on mobile, Google doesn't see them.
Technical SEOPage Speed Optimization: Practical Fixes for Faster Pages
Most slow sites are slow for the same few reasons. Fix them in the right order and you'll get most of the gain for little effort.
Technical SEOCore Web Vitals: LCP, INP and CLS Explained for Site Owners
Core Web Vitals measure loading, responsiveness and visual stability. Here's what each one means and how to fix the usual culprits.
Frequently asked questions
Do I need a developer for technical SEO?
For many fixes, no. Sitemaps, robots.txt, redirects and title issues can be handled in most CMS platforms. Speed and JavaScript problems often need a developer.
Which tool should I check first?
Google Search Console. It shows indexing problems, Core Web Vitals and crawl errors straight from Google.