Backlink and SEO guides
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Duplicate Content: What Causes It, What Google Does, and How to Fix It
There is no duplicate content penalty for normal sites, but duplicates still cost you. How to find them and which fix to use for each cause.
On-Page SEOUpdating Old Content: How to Refresh Pages That Have Stopped Performing
Refreshing an existing page is often faster than writing a new one, and it builds on authority you already have. A process for doing it well.
On-Page SEOOptimizing for Search Intent: Matching Pages to What Searchers Want
Most pages that won't rank aren't badly optimised. They're the wrong kind of page for the query. How to read intent and fix the mismatch.
On-Page SEOFAQ Schema: What Changed, When It Still Helps, and How to Add It
FAQ rich results are now rare for most sites. The FAQ section itself still earns its place. Here's how to treat both properly.
On-Page SEOSchema Markup Guide: Structured Data Types That Are Worth Adding
Schema won't rank a weak page, but the right markup can earn rich results and help Google understand your business. Here's what to add first.
On-Page SEOHow to Win Featured Snippets: Formats, Placement and Realistic Targets
Featured snippets go to pages that already rank and answer cleanly. How to find realistic targets and format your answers so Google can lift them.
On-Page SEOContent Length and Rankings: How Long Should a Page Really Be?
Word count isn't a ranking factor. Completeness is. A practical way to decide how long a page should be, page by page.
On-Page SEOThe Keyword Density Myth: Why There Is No Perfect Percentage
No search engine rewards a 2% keyword density. What it rewards is a page that clearly covers the topic. Here's how to tell the difference.
On-Page SEOLSI and Semantic Keywords: What Actually Matters for Topic Coverage
Google doesn't use LSI, but it does reward pages that cover a topic the way searchers expect. Here's the difference and how to apply it.
On-Page SEOImage SEO: File Names, Alt Text, Compression and Formats
Images can bring traffic from Google Images and help a page load fast, or they can be the reason a page is slow. Here's how to handle them properly.
On-Page SEOInternal Linking Strategy: How to Pass Authority Around Your Own Site
Internal links are the one kind of link you fully control. A simple plan for using them to help your important pages rank.
On-Page SEOURL Structure for SEO: How to Name Pages, Folders and Slugs
URLs are a small ranking factor and a big maintenance factor. Get them right on day one so you never have to migrate them later.
Frequently asked questions
Who are these guides for?
Site owners, bloggers, freelancers and agency staff who want plain explanations of backlinks and SEO. Each guide ends with steps you can take right away.
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