Backlink and SEO guides
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Good vs Bad Backlinks: How to Tell Them Apart in Five Minutes
Most backlinks are neither great nor dangerous, they're just ignored. Here is a quick way to sort the useful ones from the ones worth worrying about.
Backlink BasicsContextual Backlinks: Why Links Inside Content Carry More Weight
A link inside a relevant paragraph tells Google far more than one in a footer. Here is what makes a link contextual and how to get them.
Backlink BasicsReferring Domains vs Backlinks: Which Number Should You Track?
A site can have 40,000 backlinks from just 12 websites. That is why referring domains are usually the more honest number to watch.
Backlink BasicsAnchor Text Explained: Types, Examples and a Safe Mix
The clickable words in a link tell Google what your page is about. Use the same keyword too often and those words start working against you.
Backlink BasicsTypes of Backlinks: 12 Kinds of Links and What Each Is Worth
Not all links come from the same place. Here are the common backlink types, sorted by how much they typically help and how risky they can be.
Backlink BasicsHow Backlinks Affect Google Rankings (and Where Their Influence Stops)
Links are still one of Google's strongest signals, but they work alongside relevance and content quality. Here is what they actually change and what they don't.
Backlink BasicsDofollow vs Nofollow Links: What the Difference Means for Rankings
Nofollow links don't pass much ranking credit, but chasing only dofollow links makes your profile look odd. Here is how the two really compare.
Backlink BasicsWhat Is a Backlink? A Plain-English Guide for Site Owners
A backlink is simply a link on someone else's website that points to yours. Here is how Google reads those links and why some count far more than others.
Frequently asked questions
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Site owners, bloggers, freelancers and agency staff who want plain explanations of backlinks and SEO. Each guide ends with steps you can take right away.
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