Technical SEO
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Canonical Tags: How to Tell Google Which Page Is the Real One
A canonical tag tells Google which of several similar URLs should be indexed. It is a hint, not a command, and getting it wrong can hide pages.
Technical SEOXML Sitemaps Guide: What to Include, What to Leave Out
A sitemap is a list of URLs you want indexed. Keeping that list clean matters more than having one at all.
Technical SEORobots.txt Guide: How to Write One Without Blocking Your Own Site
Robots.txt controls crawling, not indexing. Here is how to write the file correctly, with examples and the mistakes that cause real damage.
Technical SEOTechnical SEO Checklist: What to Check, in What Order
A working checklist for technical SEO, ordered by impact, with the checks that actually stop pages from ranking listed first.
Frequently asked questions
Do I need a developer for technical SEO?
For many fixes, no. Sitemaps, robots.txt, redirects and title issues can be handled in most CMS platforms. Speed and JavaScript problems often need a developer.
Which tool should I check first?
Google Search Console. It shows indexing problems, Core Web Vitals and crawl errors straight from Google.