Off-Page SEO
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Spam Score Explained: What Moz's Spam Score Means and When to Worry
A high Spam Score does not mean a site is spam, and a low one does not make it safe. Here is what the percentage actually represents and how to use it.
Off-Page SEOPage Authority Explained: Why the Strength of a Single Page Matters
Domain scores tell you about a whole site. Page Authority tells you about one URL, which is often the number that matters more when you are judging a link.
Off-Page SEODomain Rating vs Domain Authority: How Ahrefs DR and Moz DA Differ
DR and DA look like the same number from two companies. They aren't. Here is what each one measures, why they disagree, and how to use them together.
Off-Page SEODomain Authority Explained: What Moz's DA Score Measures and How to Use It
Domain Authority is Moz's prediction of how well a site might rank, not a Google score. Here is how it is built, what a good number looks like, and where it misleads people.
Frequently asked questions
Is off-page SEO only about links?
Links are the biggest part, but brand mentions, reviews and how often people search for your brand also count as off-page signals.
How often should I audit my backlinks?
A light check every month and a fuller audit every few months is enough for most sites, more often if you're running an active campaign.