Backlink Basics
Practical guides on backlinks, tiered link building, on-page and technical SEO, keyword research and more.
Types of Backlinks: 12 Kinds of Links and What Each Is Worth
Not all links come from the same place. Here are the common backlink types, sorted by how much they typically help and how risky they can be.
Backlink BasicsHow Backlinks Affect Google Rankings (and Where Their Influence Stops)
Links are still one of Google's strongest signals, but they work alongside relevance and content quality. Here is what they actually change and what they don't.
Backlink BasicsDofollow vs Nofollow Links: What the Difference Means for Rankings
Nofollow links don't pass much ranking credit, but chasing only dofollow links makes your profile look odd. Here is how the two really compare.
Backlink BasicsWhat Is a Backlink? A Plain-English Guide for Site Owners
A backlink is simply a link on someone else's website that points to yours. Here is how Google reads those links and why some count far more than others.
Frequently asked questions
Where should a beginner start?
Read what a backlink is, then the guides on dofollow vs nofollow and anchor text. Those three cover most of the terms you'll see in any link report.
Do I need backlinks if my content is good?
Good content helps you earn links, but in competitive searches most pages that rank well also have links from other sites. Content and links work together.